If the thought of sending endless, canned cold pitches makes you cringe (same), you’re not alone. What if instead of chasing clients, you made clients chase you? No cold emails, no awkward slideshows, just high-value leads landing in your lap. Here’s how I switched from hustle mode to attraction mode—and how you can too!
1. Stop Chasing—Start Attracting
Cold pitching gets a bad rep—and for good reason: it’s draining, often ignored, and results are hit-or-miss. But aligning with inbound strategies—blogs, showcases, referrals—means leads come to you instead of you pushing. That’s empowerment, not exhaustion
2. Your Attraction Stack: What You Need
| Element | Purpose | Quick Tip |
|---|---|---|
| Expert Website/Portfolio | Showcase results, not fluff | Downloadable PDFs, case studies, testimonials |
| SEO-Powered Blog/Content | Build credibility + attract search traffic | Post 1–2/month, target niche keywords |
| Referral System | Let happy clients bring you more business | Ask for intros, offer small thank-you bonus |
| Social Proof & Testimonials | Influence new prospects | Make visible—on website, LinkedIn, emails |
| Lead Magnets + Nurture Emails | Build a warm audience | Offer checklist/guide + send helpful tips |
| Strategic Networking | Warm pitches via relationships | Attend industry events and stay consistent |
3. Inbound Content That Converts
Why it matters:
- Ranks on Google.
- Serves as ‘digital trust proof’ for new visitors.
- Gets noticed by clients looking exactly for your niche
What to focus on:
- SEO: Use tools like Ubersuggest or Google Suggest to find terms clients google (e.g., “mums VA services,” “remote admin support”).
- Value-focused blogs: Share process tips, case studies, real wins.
- Formats that convert: Blogs, infographics, short videos, portfolio PDFs.
Bonus: Build a newsletter! It helps keep your audience engaged and encourages referrals.
4. Referral Power: Your Secret Weapon
Did you know most top-quality leads come from past clients or peers? Think testimonials, case studies, and personal recommendations. A satisfied client referring you is worth more than 100 cold pitches Ask for referrals with a sweet message—and reward them with discounts or gift cards if it feels right to you.
5. Strategic Networking: Not Random, Real
We’re not talking awkward mixers. Think purposeful, relationship-driven connections:
- Online communities or FB/LinkedIn groups of mumpreneurs.
- Virtual coffee chats with freelancers—share, support, refer.
- Local meet-ups or mini workshops—showing up as the person who knows their stuff.
Pro tip: Every time you connect, offer value—share a resource, introduce a contact, or offer quick help.
6. Case Study: My “Attraction Conversion Blueprint”
- Step 1: Blog post titled “How I Cut My Client’s Admin Time by 50%.”
- Step 2: Add CTAs: “Download client onboarding checklist.”
- Step 3: Offer a free intro call to those who download.
- Step 4: Result? In 30 days, 15 downloads → 3 discovery calls → 2 new clients = $2,500 retainer gigs.
Clients found me—instead of me cold messaging them.
7. Balanced Strategy: Inbound + Smart Outreach
Outbound isn’t evil, it’s smart when used selectively. Many successful solopreneurs advocate for a mix:
- Focus 80% on inbound (content, SEO, referrals).
- Reserve 20% for warm outreach—like messages to known prospects, or niche community leaders.
As Ashley Gainer suggests, a blend ensures quick results and long-term stability
8. SEO 101: Be Discoverable
- Use niche keywords in titles + meta descriptions.
- Optimize headings and FAQ sections.
- Link internally to build SEO authority.
- Answer quick questions – even short blogs can rank and bring steady traffic
9. Timed Content: Evergreen + Seasonal Mix
- Evergreen: “How to hire a virtual assistant,” “Top 5 admin hacks for mum entrepreneurs.”
- Seasonal: “Prep your business for Q4,” “Summer schedule tips for remote freelancers.”
Consistency is key—spotlight your expertise every month and watch leads trickle in.
10. Lead Magnets That Work
Offer something practical clients actually need:
- Admin time-saver checklist
- Onboarding email templates
- 5-day content planning calendar
Deliver value before they pay—that builds trust instantly.
11. Nurture Sequences: Stay on Their Radar
Build short email sequences (drip campaigns):
- Welcome + share freebies
- Highlight your best content
- Share client success stories
- Invite them to chat (no pressure!)
These remind your audience you exist—and that you can help.
12. Testimonials: Make Them Count
Feature clients saying things like:
“Feby saved me 10 hours weekly and made my business feel organized for the first time.”
Use real photos and results. They’ll speak louder than any pitch.
13. Smart Networking Moves
- Attend industry webinars—follow-up with facilitators.
- Share resources generously—be known as the helper.
- Collaborate regionally—offer bundled services with another VA or mumpreneur.
Says Sharlotte Briscoe: strong presence + network matters
14. When to Cold Pitch—The Warm Kind
Your cold pitch doesn’t suck when it’s truly warm. Avoid mass messaging. Instead:
- Research their business
- Reference a recent project they did
- Offer a clear little win (“I can help with your weekly emails/inbox cleanup”)
On Reddit: “100 personal emails to well-fit people work better than 2,400 general sends”
15. Track What Works and Double Down
Keep a simple dashboard:
- Website visits + conversions
- Leads from blog posts vs referrals
- Email sequence open/click rates
- Clients from inbound vs outreach
Focus on what’s working—ditch what isn’t.
16. FAQ You’ll Say “Yes” To
Q: I need money fast—do I still need inbound?
A: Yes—but combine it with targeted outreach. inbound grows your long-term stability
Q: Isn’t blogging too slow?
A: It does take time, but SEO and trust compound. You’ll see results in months, not years—especially with focus.
Q: What about social media?
A: Post consistently on where your clients hang out. LinkedIn works wonders—quality > quantity.
17. Action Plan: Your 90-Day Attraction Blueprint
| Month | Focus Area | Task List |
|---|---|---|
| 1 | Asset creation | Build/refine website, add 1–2 client stories, create lead magnet |
| 2 | Content & SEO | Publish 2 blog posts, optimize meta + on-page SEO |
| 3 | Referrals & networks | Ask 3 past clients for referrals, join 2 community events, launch nurture email series |
By month 4, you’ll be surprised how clients start knocking.
18. Real Mumpreneur Stories
- Claire Bonneau: no cold pitches, $250K/year from inbound/blogging and Upwork
- Jill Wise: full-time business fueled by content strategy, no pitching needed
- Sharlotte Briscoe: highlights online presence + network as key client magnets
Their stories aren’t outliers—they’re you-in-five-minutes-much-cooler version.
19. Final Mum‑Approved Pep Talk
Stop thinking cold pitching is the only path. You can build attraction with authority, consistency, and connection—without burnout. Your expertise is attractive. Your time with family is worth creating a business that invites clients in naturally. You’re doing this smartly, your way, with ease.
This post was written by your mum-freelancer bestie, who attracts dream clients while sipping herbal tea and never had to face another “sent this to 100 people” slide deck.
Want downloadable pitch-free guide, nurture email template or lead magnet pack? Just ask—I’ve got your next-level toolkit ready.
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