I’m Feby Lunag, Executive Assistant to a SaaS CEO, with 13+ years of remote work behind founders, executives and agencies. I’ve been the assistant, the operator and the person keeping the systems running. Now I use AI to build those systems faster: lead magnets, email nurture sequences, funnels and admin workflows that work while you’re busy running your business. No jargon, no theory, just admin that gets done.
About Me
The person behind the scenes
I’m Executive Assistant to a SaaS CEO, I’ve supported a US publicly listed company for about 9 years, and I’ve done back-office work for marketing agencies. I look after the tasks that quietly eat your week, like your inbox, calendar, follow-ups and records, so you can get on with the work only you can do.
After 13+ years behind the scenes for CEOs, founders and a publicly listed company, I've seen where admin time really goes — and where AI can quietly take it back. Here are three simple ways to start.
Start here · Free
Get your free AI Admin Audit
Find out which of your everyday admin tasks AI can handle, which still need a human, and where you're losing the most hours each week.
Disclosure: the Tekmatix, Time Doctor and Wise links are affiliate links. If you sign up through them I may earn a commission, at no extra cost to you. The Claude and ChatGPT links go straight to their own sites. I only share tools I use myself.
The Future of Work Is Already Here
AI isn’t replacing good support. It’s making it faster. I use AI to handle the admin that used to take days, so your business keeps moving without you doing it all yourself.
Inbox, calendar, records and follow-ups, handled by me or my FBL Admin Support Team, so the everyday tasks stop eating your week.
Funnel Building
Opt-in, thank-you and sales pages linked together, on the platform you already use, including Tekmatix and GoHighLevel.
How I support business owners
What clients say
★★★★★
“Feby is an outstanding assistant and administrative support and has successfully conducted a wide range of admin tasks for me over the past year or more. She follows instructions perfectly, accurately completes tasks on time and uses initiative to get work done. I cannot recommend her highly enough.”
Upwork client, 356-hour contract
★★★★★
“Excellent worker. Intelligent and always did work on time. I would highly recommend her.”
Upwork client
★★★★★
“Feby is great. Once we provided her with a direction or topic for an article she started straight away and had it ready with a very quick turn around time.”
I have a 100% Job Success Score on Upwork and thousands of hours logged with executives and founders. Every review here comes from a real Upwork contract, and you can read them all on my profile.
Ready to hand a few things over? Start with a free 15-minute call.
If you’re a founder or business owner who needs AI-powered admin support, let’s talk. Book a free 15-minute discovery call and we’ll map out your next move.