About Me

About Me

Feby Lunag AI Admin Support · Baguio, Philippines

Hi, I’m Feby. I build the AI admin systems that give business owners their time back.

13+ years of remote work behind CEOs, founders and agencies. Today I use AI to build the lead magnets, email nurture, funnels and admin workflows that keep a business running in the background — so you can focus on the work only you can do.

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Discovery calls Mon–Fri, 1:00–9:00 PM Manila time

13+Years remote work
100%Upwork job success
5★Client rating
9 yrsWith a US-listed company
My story

From the back office to building with AI

I started out teaching online and freelancing on Upwork, back when “remote work” still raised eyebrows. Before that, I was a community development worker travelling across the Cordilleras. Over the last 13 years I’ve supported executives, founders and agencies across the US, Australia and beyond.

I’ve been the Executive Assistant to a SaaS CEO, the admin support keeping a publicly listed US company organised for close to a decade, and the backend engine for marketing agencies. That means I know what actually slows a business down — and it’s rarely the big strategy. It’s the follow-ups, the onboarding, the emails that never get sent.

“I’ve been the assistant, the operator and the builder. I’m not here to teach theory — I’m here to share what actually works.”
  • EA to a SaaS CEO
  • 9 years with a publicly listed US company
  • 100% Job Success Score on Upwork
  • Hands-on AI practitioner
The real reason

Why I do this work

After my father passed away, something shifted in me. We spend so much time waiting for the right moment — to take the trip, to start the business, to finally invest in ourselves. And then time runs out.

I stopped waiting. I started building.

That’s what I bring to every project: a deep belief that your time is your most valuable asset, and that spending it on tasks AI can handle is a choice you don’t have to make anymore.

“I’m based in Baguio City — a place I once thought limited me. Now I work with clients worldwide from right here, proving every day that where you are doesn’t decide how far you can go.”
What I build

AI-built systems for business owners

If you’re a coach, course creator or small business owner doing your own admin, these are the four things I build most — set up properly, so they keep working after I hand them over.

Lead magnets

A free resource your audience actually wants — written, designed and connected to an opt-in form.

Email nurture

Welcome and follow-up sequences that build trust automatically, written in your voice.

Funnels

Opt-in, thank-you and sales pages linked together, on the platform you already use.

Everyday admin

Inbox, scheduling and social media posting handled by my FBL Admin Support Team.

I take on projects through Upwork, so you get clear contracts, milestones and payment protection.

Hire me on Upwork
How to start

Three simple steps

1

Take the free audit

Find out where AI could save you the most admin time.

Get the AI Admin Audit →
2

Have a quick chat

A free 15-minute call to talk through what you need. No pressure.

Book a discovery call →
3

Hire on Upwork

If it’s a good fit, we set the project up through Upwork.

View my Upwork profile →
Tools I use

The platform I build on

Most of my funnels and email automations run on Tekmatix, an all-in-one marketing platform I’ve used for years. If you’re looking for one place to run your funnels, emails and bookings, you can try Tekmatix here.
Affiliate link — I may earn a commission at no extra cost to you.

Not sure where AI fits in your business?

Start with the free AI Admin Audit. It takes a few minutes and shows you which tasks you can hand over first.

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