Artificial intelligence, particularly large language models like ChatGPT, has emerged as a powerful ally for marketers. For email marketers, ChatGPT can be a game-changer. Here is a comprehensive guide to prompts, organized by function, to elevate your email marketing strategy.

Crafting Compelling Subject Lines

The subject line is your first impression; make it count. A captivating subject line can significantly impact your open rates.

Goal / Purpose	Example ChatGPT Prompt
Create Urgency	“Generate 5 subject lines that create a sense of urgency for a 24-hour flash sale on [product].”
Spark Curiosity	“Suggest 10 intriguing subject lines for an email about a new, unexpected feature in our [software/app].”
Personalize	“Create 5 personalized subject lines that include the customer’s first name and reference their recent purchase of [product category].”
A/B Test	“Provide two different styles of subject lines for an email announcing our new blog post, ‘[Blog Post Title]’. One should be straightforward, and the other more creative.”
Boost Re-engagement	“Write 5 subject lines for a re-engagement email to inactive subscribers, using a question to pique their interest.”

Writing Engaging Email Body Copy

The body of your email is where you deliver your message and persuade your audience to take action.

Email Type	Example ChatGPT Prompt
Welcome Email	“Write a warm and welcoming email to a new subscriber. It should introduce our brand, set expectations, and offer a special discount on their first purchase.”
Promotional Email	“Draft a promotional email for our new [product]. Focus on the three key benefits for the user and include a clear call-to-action to ‘Shop Now’.”
Newsletter	“Generate a short, engaging introduction for our monthly newsletter. The theme is ‘[monthly theme]’ and it should highlight the top 3 articles included.”
Product Launch	“Write an email announcing the launch of our new [product]. Build anticipation, explain what makes it unique, and include a special launch day offer.”
Re-engagement Campaign	“Craft a ‘we miss you’ email for customers who haven’t purchased in the last 6 months. Offer a compelling reason to return, like an exclusive discount.”

Personalization and Segmentation

Personalized emails deliver a better customer experience and drive higher engagement.

Basis for Personalization	Example ChatGPT Prompt
Purchase History	“Write an email to a customer who recently purchased [product]. Suggest 3 complementary products and explain why they would be a good addition.”
Browse Behavior	“Draft an abandoned cart email for a customer who left [specific product] in their cart. Remind them of the item and offer to answer any questions.”
Customer Segments	“Create two versions of a promotional email for our new [service]: one for new customers and one for loyal customers, highlighting different benefits.”
Location-Based Offers	“Write an email announcing a special in-store event for subscribers in [city]. Include the date, time, and a brief description of the event.”

A/B Testing and Optimization

Continuously testing and optimizing your emails is key to improving performance.

Testing Element	Example ChatGPT Prompt
Calls-to-Action	“Generate three different calls-to-action for an email promoting our free trial. One should be direct, one benefit-oriented, and one that creates urgency.”
Email Tone	“Rewrite the following promotional email in a more casual and friendly tone. [Paste email copy here].”
Email Length	“Summarize the key points of this long-form email into a more concise version for A/B testing. [Paste email copy here].”
Format & Layout	“Propose two different layouts for a newsletter: a single-column layout focusing on a main story, and a multi-column layout for different content blocks.”

Advanced and Creative Prompts

Push the boundaries of your email marketing with more creative and strategic prompts.

Strategic Goal	Example ChatGPT Prompt
Storytelling	“Write a short, engaging story about a customer’s positive experience with our [product/service], ending with a subtle call-to-action.”
Community Building	“Draft an email inviting subscribers to join our exclusive Facebook group. Highlight the benefits, like direct access to our team and special content.”
User-Generated Content	“Write an email encouraging customers to share photos of them using our [product] on social media with a specific hashtag for a chance to be featured.”
Industry-Specific Tone	“Adapt the following promotional email for the [e.g., healthcare, finance, fashion] industry, using the appropriate terminology and tone.”

By leveraging these prompts, you can unlock the full potential of ChatGPT. Remember to always review and refine the AI-generated content to ensure it aligns with your brand’s unique voice and style.