Admin Support for Small Marketing Agencies

In a small agency, everyone does a bit of everything. That works until the client list grows and your strategist is spending Friday afternoon copying numbers into a report. One of my team’s clients is in digital marketing, and this is where I see admin help make the most difference.

Client reporting

Most reports follow the same layout every month. An assistant can collect the numbers from each platform, drop them into your template and flag anything unusual. Your strategist then writes the commentary, which is the part the client is paying for.

Chasing approvals and assets

Campaigns stall while you wait for a client to approve copy or send a logo. An assistant can keep a simple tracker and send polite reminders, so your team isn’t the one nagging.

Scheduling approved content

Once content is approved, loading it into a scheduler is careful, repetitive work. It suits an assistant with a checklist: right account, right date, right image size, links tested.

Account checks

Routine checks, such as confirming that ad accounts are verified, billing details are current and nothing is paused by mistake, can be done daily from a list. Anything unusual is passed to your specialist.

Inbox and meeting admin

Booking client calls, sending agendas, writing up action points afterwards and filing them where the team can find them.

Your own marketing

Agencies are famous for neglecting their own channels. An assistant can schedule your posts, upload your articles and keep your contact list clean. If you manage your own leads in a system such as Tekmatix, they can keep that current too.

What stays with your team

• Strategy and creative decisions
• Budget changes on ad accounts
• Client relationships and difficult conversations

Making it work

• Write a checklist for each recurring task. It protects quality when the work changes hands.
• Give limited access. Reporting access is usually enough for reporting work.
• Name one contact person in your team for questions.

The bottom line

List what your most expensive people do each week that follows a set of steps. That list is your assistant’s job description, and it gives your team their best hours back.

Disclosure: the Tekmatix link in this post is my referral link. If you sign up through it, I may earn a commission at no extra cost to you.